Who's In Your Cockpit?

Sometimes we get swept away by our own enthusiasms. Sometimes we get swept away by all the exciting new possibilities, and sometimes we get swept away by assumptions and opinions about 'what we should be doing', especially in areas where we know we need to take action but where we don't necessarily have the skills, expertise or knowledge to make informed choices. Here's the old-school way of tackling an internet-generation question...

Do you REALLY do what you SAY you do?

Words have power. It's surprising how much difference a seemingly small change in the words you use can affect other people - for better or worse.

The thing is, the words you use affect YOU much more than they affect anyone else!

Snake-Oil and Hype?

It's crucially important to remember that outsourcing any activity - from search engine marketing through social media marketing to HR, IT and finance - is a business investment. It needs to be given the planning and due diligence it needs if it is to give the return you want.

At heart, business is simple, but it can look really, really complicated and there are people trying to sell you stuff you don't need by playing up the complexity.

Lead Generation from Cold? What's Your Best Shot...

With so much hype around about SEO and social media and funnels and automation and content marketing and pay-per-click and all the rest, it's easy to get swept away by the hype. So let's take a step back and see if we can apply some common sense...