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No Hype, no bull, no magic wands

Ashdown Business Coaching

Extensive Real-World Experience  
Flexible and Affordable  
Private Client Coaching  
Focused Strategy Days  
Half-Day Business Growth Energizer Workshops  
90-Day Business Growth Step-Change Programme  
Monthly Business Growth Momentum Club  
The Ashdown Business Network  


"Practical and affordable coaching for Business Owners"

"The greatest and most important problems of life are all fundamentally insoluble. They can never be solved. They can only be outgrown."
— Carl Jung

In a Nutshell...

My name is Jim Pirrie.

I've been an independent coach, trainer and consultant since 2003.

I've had long and varied career. The common thread has been this: I know how to make things work.

I know how to make technology work. I know how to make business work. I know how to make them work together.

I can help you make your business work too.

What it means for you...

Getting your business underway can be tough. Keeping it afloat can be precarious. Growing it can be a roller-coaster.

Doing it alone can be a wild lurch from elation to despair and back.

I know what it's like. I know what it's like to be overwhelmed by the technology. People telling you to market your business like this or like that. So many possibilities. So many options. So many opinions. Magic wands, silver bullets and empty, seductive promises of quick,easy success. Challenges to your beliefs and values.

Always that tension between working in your business and working on your business.

Hard to know where to look, let alone how to choose.

So let's bring it back to common sense and good, solid business practice. No hype. No guff. No flim-flam. And one size most definitely does not fit all.

That's why I created the Business Growth Expert programme — for people like you. Like me back then.

This is NOT about me posturing "I'm the all-knowing Business Growth Expert for your business". Really, I'm no guru.

It IS about my committment to help you become the business growth expert you need to be.

You are already an expert in your chosen field. Over time, with the right support and with consistent, persistent effort, you can become the expert in how to grow your own business, and I can help you get there.

Our Business Growth Expert programme is designed to accelerate that process. To be flexible and affordable. To give you access to the support, skills and encouragement you need to truly become your own Business Growth Expert.

It's important to invest in your business — invest in yourself as well. Give yourself the support you want. Cut through the confusion and the hype. Prioritise clearly. Invest your scarce resources wisely, purposefully and effectively. Know what makes sense and what is a red herring.

Drop me an email to, or give me a call on 020 3397 4407 and see what difference that could make for you...

This IS for you if...

  • You are a business owner and you want to get established or break through a growth ceiling.
  • Your business turns over between zero and £250k
  • Your approach to business is relationship focused
  • You want support tailored to your own personal and business situation, not a one-size-fits-all agenda.
  • You are open-minded and willing to explore new ideas and try new things
  • You are ready to invest in yourself, your business and your future
  • You are ready to challenge your beliefs about what is possible — for you and your business
  • You want to make it happen

If that's you, drop me an email to, or give me a call on 020 3397 4407 and we can arrange an informal chat...

This is most definitely NOT for you if...

  • You run a volume-focused product business
  • You want easy answers
  • You aren't ready yet to take control, put the work in and make changes
  • You aren't prepared to question what everybody else is saying and doing
  • You want to hide
  • You don't want to support other people in their journey

The course was really interesting - I really learned a lot today. Any other courses you do have I'll be coming along! Thanks very much!
— Glenn C

Get Clarity and Focus on Goals and Actions...

When you run your own business there's always more to do than can be done in the time — and you're on your own. If you have a team, they are all 'involved'. It's not always OK to take issues home or discuss things with family. Where you can be confident that the genuine intent is to support you in achieving your business and personal goals?

Our Business Growth Expert Programme gives you the informed, impartial perspective essential to effective decision-making. An objective, experienced, confidential sounding board. A group of peers who can bring their practical skills and experience to bear.

Get clear on your plans and stay focused. Whether you want to work one-to-one with a skilled and experienced business coach, or you want to have exceptional access to specialists in business and marketing, or you want to build supportive relationships with a network of like-minded business owners, you can mix and match from our flexible and affordable range of options to give yourself just what you want, when you want it, for as long as you need it.

Drop me an email to, or give me a call on 020 3397 4407 and see what difference that clarity and focus could make for you...

I really enjoyed today's course. It really helped me work out how to put my ideas into practice, to take the business forward without getting overwhelmed. It's just black and white, it makes sense. I was worried I wouldn't understand it, so I'm quite happy about that! I'm very optimistic and off I go to apply these things into my business!
— Emma B

You Want Encouragement and Accountability...

Sometimes it's just hard to stay clear and focused on your own. Fighting fires, pursuing distractions and even neglecting the sort of self-care that feeds you with the healthy energy you need to give the best of yourself and elicit the best from others.

Encouragement and accountability are game-changers when driving ideas into plans, and plans into actions and results. So it's built into everything we do. Whether you choose private client coaching or one of our group coaching programmes, you'll find opportunities to review and reflect on what you have been doing, and what you plan to do, in the light of the goals and plans you have created for yourself and your business. Plus the support of your coach and your peers to help you stay on track, make it happen and celebrate success.

Drop me an email to, or give me a call on 020 3397 4407 and see how encouragement and accountability can work for you...

Very good! Got me thinking about what I should do and gave me some really good insights, knowledge and ideas. I really encourage you to come and see Jim.
— Jia C

It's About Consistent, Flexible, Ongoing Support...

It's one thing to start moving — it's quite another to keep moving!

Ever learned something and decided to use it, and somehow not? Made a plan and started out well and then, somehow, not. Initial enthusiasm can so easily fade away. Day to day busyness just nibbles away.

Success comes not from sparks of insight and inspiration. Success comes from consistency and persistence.

It's so important to make sure you have the support you need over time. To be with people who not only 'get' what you are working towards, but people who are on the same journey and who stay on the journey with you for as long as it takes.

Whether you work one-to-one with a coach over time, or you join our monthly Business Growth Club, we will not only get you started in moving your business forward: we will help keep the momentum going and get you where you want to be.

Drop me an email to, or give me a call on 020 3397 4407 and explore how you can get the consistent, flexible, ongoing support you want...

I'd like to say about Jim, Jim has a marvellous pedigree from being in business right at the top echelons. Quite often people don't speak from a position of authority, but Jim has been there, seen it and done it and got several tee-shirts as well. You can take Jim's content as being gospel. There's no flim-flam, it's not wishy-washy, you get the real deal with Jim. It's well worth it.
— Simon K

You Get Training and Support from Specialist Experts...

There's a lot of hype out there. And more possibilities than can be implemented in a lifetime!

So build the insight and discernment to make rational choices. See through the hype. See through the guff and the flim-flam. 'Get' the fundamental principles of how things really work. Decide what will work for you and your business in the light of your own business and personal goals, based on a true understanding of how your choice will serve you and your business.

It's all about return on investment — the Business Growth Expert Programme is an important investment in yourself, your business and the future of those around you.

How will your investment pay off? In more sales, certainly, and also in helping you be more effective in the decisions you make. In how you deploy your financial and personal resources in the pursuit of your personal and business goals.

No one person has the monopoly on common sense. Or on business insight. Or on what works and what doesn't.

To give you the most practical, most balanced understanding, we work with business and marketing specialists who share their knowledge and experience through teaching. They are available for you to chat with, get to know and explore your own specific questions. Our aim is two-fold. To help you truly understand what works and what doesn't. To give you resources you can get to know, like and trust to actually make things happen.

Drop me an email to, or give me a call on 020 3397 4407 and find out more...

I found the course really helpful. Loads of interesting tips and really provided me with a new perspective. Gave me lots of stuff to go home and work on.
— Emma C

Find Your Own Network of Supportive Peers...

There's no substitute for having a network of like-minded, supportive people who are on the same journey you are. Some will be behind you, encouraging you on. Others will be further ahead on the journey to give a helping hand, to pull you forward.

An essential part of our work is to create environments where this sort of dependable peer-group support is readily there for you.

Naturally this sort of peer-group support is built in to our group programmes. But we also want to make sure it's available when you choose private client coaching.

To that end, as a one-to-one client, we give you complimentary access to our monthly Business Growth Club. That means you not only get skilled and experienced one-to-one support, but you also get to join in with any online and face-to-face events we run as part of the Club.

Focused support from your coach. Peer-group support from like-minded business owners who are part of the Business Growth Club. Best of both worlds.

Drop me an email to, or give me a call on 020 3397 4407 and see what difference that could make for you...

Fantastic. A wealth of knowledge.
— Arlo R

Have Someone In Your Corner, No Matter What...

Life in business is constant ups and downs. Elation. Anxiety. Overwhelm. Excitement. Confusion. Satisfaction.

Working with a coach you have someone in your corner, no matter what.

Anything goes. All the difficult stuff can be aired. All the good stuff celebrated. This can make the difference between achieving your personal and business goals, or not.

The private client coaching relationship is perhaps the only place where such conversations can be had. Your coach is there to hold a space for any conversation that needs to be had, however difficult or uncomfortable, joyful or enthusiastic.

Your coach is there to help you grow professionally and personally. To help you build a clearer vision of their future. To help you truly acknowledge the scope and scale of their personal contribution in life and business. To make sure no success goes uncelebrated!

Drop me an email to, or give me a call on 020 3397 4407 and feel the difference that could make for you...

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On!' has solved and always will solve the problems of the human race.
— Calvin Coolidge

"Jim is a fantastic coach. He’s incredibly knowledgeable about what motivates you, and takes the time to really listen and understand your concerns. While he probably knows what is probably bothering you or clogging you, he walks you through the steps that makes it a process of self-discovery. This is ultimately the most effective way, rather than being told what he thinks is the answer. I find working with Jim a real pleasure and I would not hesitate to recommend him to anyone."
— MA, Airline Strategy Executive, London