About Ashdown Business Coaching

My name is Jim Pirrie, and I run Ashdown Business Coaching.

I've been a certified coach since 2003, and a member of the International Coach Federation since that time. I believe in coaching, and my mission is to bring the highest quality of business coaching to businesses for whom it would normally be out of reach.

I am also committed to debunking as many myths as I can about what works, what doesn't, and for whom. Marketing is simple. Running a business is simple. It our habits of over-thinking, over-stretching and falling for the hype that make it seem complicated.

Simple doesn't mean easy, though — and that's why consistency, persistence and perseverance are so important.

Tough to stay the course on your own, though.

So my strong focus is the enthusiastic, generous and experienced support of like-minded business owners — plus specialist experts and, of course, coaching.

I set up my training, coaching and consulting business in 2001, following a 20-year career in the corporate world. I hold an MBA from one of the UK's leading business schools, with a particular focus on marketing and small business management.

My client list ranges from prestigious global professional services firms, technology companies, and investment banks to local estate agents, independent coaches and niche consultancies.

Since leaving corporate life and starting my own business, I have invested my own money heavily in my own continuing development as a business owner and as a coach. I have an extensive network of established, experienced and reliable business specialists: professional advisers, marketing specialists, IT specialists, website developers, SEO specialists, telesales specialists — the list goes on.

I believe in business coaching because I know from my own experience the difference it makes. I have personally invested heavily in working with my own business coaches. Yet most powerful and inspiring was joining like-minded business owners supporting each other. That's what I want to bring to more people like you and me.

I'm always happy to chat if you want to know more - just give us a call on 020 3397 4407 or email jim@ashdownbusinesscoaching.com.


"I really learned a lot today. Any other courses you do have I'll be coming along! Thanks very much!"

— Glenn C, Business Owner


"Very good! Got me thinking about what I should do and gave me some really good insights, knowledge and ideas. I really encourage you to come and see Jim."

— Jia C, Business Owner